The reality show "Dom-2" is a unique phenomenon on Russian television. For more than 10 years, the project manages to retain the interest of the audience. Television participants quickly become famous throughout the country and get their moment, albeit dubious, but glory.
Instruction manual
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The first issue was aired on May 11, 2004. All 10 years of his life on television, the project is constantly criticized. Public and religious organizations made numerous attempts to close the scandalous show. In particular, in 2005, deputies of the Moscow City Duma appealed to the Prosecutor General’s Office of the Russian Federation with a request to prosecute the TNT channel for criminal liability for pimping. They accused the creators of the program of promoting alcoholism, obscene language and violence. The television channel in response to this announced the possibility of a counterclaim for defamation and attempts to restrict freedom of speech. Presenter Ksenia Sobchak said that Dom-2 is more concerned with youth issues than all deputies combined.
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Producers of the reality show said that "Dom-2" will end when people stop watching it. And this is likely to happen very soon. Transfer ratings have remained high for 10 years now. Program management is constantly finding new ideas to maintain viewer interest. Millions of people daily include TNT in order to look from the side at the scandals, fights, tears and tantrums of the new TV stars. It seems everyone has long forgotten that the original motto of the program was the appeal "Build your love."
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The flow of young people who want to become participants in scandalous reality does not dry out. Many are inspired by the examples of Alena Vodonoeva, Victoria Boni and Olga Buzova, whose names are now known to almost the whole country. Attracts young people and the opportunity to receive easy money. It is no longer a secret that participants receive a monetary reward for their round-the-clock exposure under camera lenses. The fees of some participants reach the amount of 10 thousand dollars.
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In addition to the "salary", participants receive at their disposal comfortable housing, full refrigerators, they are paid for weddings, vacations abroad, and they organize competitions with valuable prizes. One of the ingenious ideas of the authors was the annual contest "Man of the Year". For the sake of victory, the participants, most of whom are already not distinguished by high moral principles, are ready for anything. Before the start of the contest, more often offerings of hands and hearts and announcements of pregnancy are heard in order to attract the voices of viewers. In 2014, Aliana Gobozova, a young mother, became the Person of the Year, who before the start of the contest told everyone about her husband’s betrayal and announced a divorce. In the wake of spectator sympathy, she won an apartment in Moscow.
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The income of the creators of the TV show is incomparably higher than the income of the participants. Therefore, it is unlikely that any of them will voluntarily close a profitable project. Even if House-2 ends, a new show will appear with a similar concept. The interest of the viewer always provokes the opportunity to observe other people's experiences, stories of love and betrayal, scandals and quarrels.
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