In deciding to participate in the exhibition, each leader must understand that a poorly prepared action instead of promoting an enterprise or product can result in a damaged image and financial losses. Therefore, it is important to consider the design of the exhibition stand long before the start of the appointed event.
Instruction manual
1
When submitting an application for the allocation of exhibition space to you, determine what the size of your pavilion will be. It should correspond to your proposal as much as possible and take into account your capabilities. At this point, discuss the need to showcase your product or service offer. What exactly do you want to show visitors of the exhibition and potential partners.
2
Focus on the relevance and uniqueness of the proposal. Decide whether you will be placing your products there or just using graphics. It is clear that if you produce equipment for the development of new fields, then you will not be able to set up the rig, but you can show the layout and talk about the performance of the installation. After that, proceed to the next point of booth design - exhibition equipment.
3
You can rent exhibition equipment from the organizers or bring your own. This can be furniture (a table, chairs), flooring, a projector with a screen for showing films, ready-made exhibition stands where you can place your own information, etc. In any case, you will need to arrange the exhibition stand in such a way that it is the most attractive, stand out from the crowd and reflect your main idea.
4
Prepare the necessary graphic materials for the design of the pavilion. As a rule, the company color is used here as the main tone of the stand and the placement of the logo and the name of the company is mandatory.
5
Use the graphics in the design of the walls of the pavilion by placing a screen on which the videos that best recommend your offer will be shown. The general view of your stand should work to support the image of the company, so try not to save on design and creativity.
6
You will also need product samples, if possible. And, in addition, additional equipment and layouts for the presentation of your goods or services.
7
Considering that many offers and a time limit do not allow your potential partners to approach the choice thoroughly, you need to try to attract their attention with some feature of the stand. In addition to the bright color scheme, these can be dynamic objects - moving layouts, light maps of the region or even a fountain. This also includes active stand-men in bright clothes or girls of model appearance.
eight
A feature of your stand can also be made and the impact on such senses as hearing and smell. Sound design (musical accompaniment or voice acting of a video film) will not let you go unnoticed, and aromas (of course, if they correspond to the theme of the stand) will allow you to delay the attention of visitors to the exhibition.
nine
And most importantly, prepare enough handouts. Visitors to the exhibition should take with them not only the general impressions of the contemplation of beautifully published booklets and calendars decorating the stand, but also specific materials with your proposal and contact details. In addition, do not forget about pleasant things - gift pens, samplers, etc. Of course, also appropriately designed.
