Alexander Bard is a musician, businessman, writer, sociologist and philosopher, music producer and, on the whole, a very multifaceted personality. He excelled in both creativity and science. It was he who once gathered the cult group Army of Lovers, and much later brought to light the currently popular collective Gravitonas.
The name of Alexander Bard, first of all, is associated with music for many. However, Bard in his life was not limited only to a creative career in the music industry. At the moment, Bard is very much immersed in science.
Biography: childhood and youth
In the small town of Mutala, which is located on the territory of Sweden, Alexander Bengt Magnus Bard was once born. The date of its birth is March 17, 1961. It should be noted that Alexander is not the only child. He has a younger sister, as well as three twin brothers.
The boy was born in a family that did not have a direct relationship to art or any kind of creativity. Alexander's father, named Dzhoyan, was the owner of a modest-sized factory. Mother - Barbara - had a pedagogical education, she taught at one of the local schools. However, such - not creative - home decor did not prevent the little Bard from beginning to show his talents. Due to the employment of parents, the upbringing of children was primarily the concern of the grandmother who lived with them.
The boy grew up very active, sociable and independent. He wanted to learn everything, without resorting to outside help. When Alexander Bard went to school at the age of seven, he already considered himself an adult man who was able not only to stand up for himself and defend his point of view, but also to take responsibility for his actions.
Little Alexander began to show his craving for music to his parents at a preschool age. Therefore, in the end, it was decided to send the boy to study at a music studio, where Bard went at the same time as he entered a secondary school. Despite the load, little Alexander showed persistence of character, was not capricious and willingly attended classes at a music school.
All the childhood and youth of Bard did not pass in his native city. As soon as he was 8 years old, the whole family moved to a provincial area near Stockholm. However, Bard was not at all pleased with the silence around, the calm and measured rhythm of suburban life. He was drawn to big cities, but at that time for a little boy it was, alas, impossible.
Having become older, Alexander Bard became even more interested in music. At the same time, he sought not only to hear all the news and learn to play musical instruments. He was interested in the process of creating musical compositions, as well as how modern artists and bands achieve success and fame.
In adolescence, Alexander very often visited clubs and discos, while he behaved extremely relaxed, easily making new acquaintances. It should be noted that Bard from childhood had a peculiar, but attractive appearance. And his charisma captivated the people around. Therefore, Alexander Bard began building relationships with young girls in high school.
When Bard was 15 years old, he was able to realize his secret dream - to move to a big city. The choice, of course, fell on the nearest Stockholm. He went to the metropolis not alone, but in the company of his girlfriend, who was several years older than Bard. Young people settled in one of the sleeping areas of Stockholm, starting to live in a rented apartment. In order to maintain a decent standard of living, to provide for himself and his girlfriend, Alexander Bard had to work a lot, but he did not forget about music.
At the age of 16, Bard signed a record label based in Amsterdam. For some time he worked with them.
Bard later decided to continue his education. And as a result of this, he temporarily moved to Los Angeles. There he entered the theater studio. After receiving a diploma, Bard became very interested in religions. At one time he dreamed of being a priest, but at some point he still refused such an undertaking.
Alexander Bard received his second higher education in Ohio. He chose for himself a completely new and non-art direction - geography and economics. Later, returning to Stockholm, he entered the Academy of Sciences, graduating from there as a sociologist and ethnologist.
There is a small “dark spot” in the biography of Alexander Bard. At one time he broke the law by working as a hacker. When he was caught, Brad did not receive a direct prison term. However, he was forced to work in a psychiatric hospital for several years as a nurse (correctional work).
After spending some time in America, Bard began performing in closed clubs, trying on the image of a Barbie doll. The show, which he arranged, attracted the attention of the relevant audience, Alexander Bard became famous in certain circles. All this happened in the mid-1980s. And after such a Bard came to grips with a musical career.
Musical projects of Alexander Bard
Perhaps the most famous and popular group, the creation of which Bard had the most direct relationship, became the Army of Lovers team. Alexander Bard not only gathered this team, he developed a general concept, was engaged in writing songs and creating music. It is worth noting that initially the group was created under the name Barbie, but at a certain moment the participants decided to radically change their image, style, and musical direction. Following this desire, the name of the musical collective also changed. The band's first full-length album was released in 1990. Throughout the history of its existence, the group created 5 studio records, released a lot of hit songs.
After the official collapse of the Army of Lovers in 1996, Alexander Bard assembled a new group. The team was called Vacuum. In the late 1990s, the musical group had some success on stage, but did not become more popular than the first project of Bard. After the second full disk of the collective, Bard ceases to be a member of Vacuum, but for some time he has been producing guys.
During 1998, Bard tries himself exclusively as a songwriter, creates several hit songs for a former member of the ABBA group. And at the end of 1999, Alexander Bard launched his new musical project - Alcazar.
Another BWO band was compiled by Bard in 2004.
The next quite successful project in the music industry was the Gravitonas band, which officially gathered in 2009.
Other works of the star
Despite his many-sided musical career, Alexander Bard very much gravitates to science. And at the moment he is putting a lot of energy into this area.
Bard is an adviser to the Minister of Sweden, deals with the development of the regions of his country, works in the field of social policy. In addition, he is part of the teaching staff of Stockholm University, and teaches at the School of Economics.
Alexander Bard collaborates with Microsoft, owns a certain number of shares in the company. He is also busy working with Nokia and Volvo. In addition, he owns one of the largest recording studios in Sweden, he has his own Internet company.
Over his life, Alexander Bard managed to publish three books that have received worldwide fame.
