Many in St. Petersburg know the Leona stage photo studio, the owner of which is business lady Anna Kondratyeva. However, this studio is not the only project of a talented entrepreneur. She leads a group of companies called LeonaFamily.
When asked: why Leona, she replies that the lioness is the protector of her children, the lion’s faithful friend and is strong and courageous in itself. In order to survive in modern business, not to get lost as a woman and not to push your personal life into the background, you need to be just that - multifaceted. This is the credo of Kondratieva.
Biography
Anna Kondratyev was born in Leningrad, she grew up and received an education here. She had a completely ordinary family, and nothing boded that such a talented person would grow up here.
Mom still wonders where her abilities come from. Anna herself does not know, because in childhood she had no craving for entrepreneurship. But there was a craving for beauty. Actually, her first business grew out of this interest.
First experience
After a trip to Italy, where literally every house has a beauty salon, Anna decided to open a manicure and pedicure salon. However, it was somewhat different from the usual similar institutions - here, narrow specialization was initially declared. Now it is a completely successful salon with a constant stream of satisfied customers.
Then there were new projects, and all of them grew out of observations of life and personal needs. For example, during pregnancy, Anna and her husband went to the studio for a photo shoot and saw how uncomfortable and “wrong” everything was, if we talk about women in a position. And then an idea was born: to create a Leona stage photo studio for pregnant women and their families. Anna enthusiastically took up the work, and now many Petersburgers and guests of the city use the services of the studio.
During the implementation of her projects, Kondratieva faced many difficulties, problems and lack of knowledge. She studied a lot on her own to conduct a business in science, attended webinars and trainings. And when I got enough knowledge and experience, I decided to open the LeonaUpGreat school of female business.
Here, novice entrepreneurs learn the first steps in their field. Kondratieva attracted successful business women, psychologists, public speaking trainers and other professionals to teach.
Anna herself tells the students of her school about marketing. She is convinced that any business should begin with marketing research that will show the target audience and the relevance of the product. But in Russia, they do the opposite: first they make a product, and then they are already looking for whom to sell it to. At LeonaUpGreat, girls receive a complete primary business education.
