TV presenter Sergey Sholokhov is known to the modern generation of viewers as one of the inventors of memes. However, this serious journalist has a degree in art criticism, and is also an academician of the Nika Film Academy and is considered one of the best film critics in Russia.
Viewers also remember him on the Fifth Wheel journalistic program and other interesting projects on television.
Biography
Sergey Sholokhov was born in 1958 in Leningrad. Apparently, the family laid the foundation of his interests: parents were intelligent people and paid a lot of attention to art and science. Mom Galina Sholokhova and father Leonid Glikman raised their son as a humanist, and when he grew up, he was sent to school with in-depth study of English and Hindi.
After school, Sholokhov went to the Faculty of Oriental Studies at Leningrad State University, but did not pass the points and went to the philological department. Here he was happy to do his favorite thing - the study of literature.
It is not known what prompted the young philologist to enter a theater university after graduating from Leningrad State University. However, he became a graduate student of the famous LGITMiK and came out of there as a candidate of sciences.
Journalist career
Sholokhov's first serious work after graduation was the post of associate editor on Leningrad television. It was a simple job for a young specialist, and he began to put forward his ideas, to offer creative solutions to familiar things. And soon he, together with venerable journalists, took part in the creation of the programs “300 meters of hope” and “Monitor”.
Sergei seemed to feel what the audience needed, how to present the information so that it was interesting. And this instinct helped him become one of the creators of the Fifth Wheel project. He became both the author and host of this program, the rating of which soon became quite high.
Sholokhov became famous in 1991 - then his author’s program, Quiet House, was released. The very first issue was truly provocative. It was called "Lenin - the mushroom."
The program was based on completely fictitious information that Lenin allegedly used hallucinogenic mushrooms and himself turned into a mushroom. The facilitators brought the topic to an absurdity, although they discussed it with serious persons. It was a pure experiment, which Sholokhov wanted to show that viewers are very suggestible people, and they can "rub" any information, even the most implausible. The fact is that the audience really took everything seriously.
More than a dozen years have passed since then, but this issue is still cited and cited as an example of the study of public opinion through a television program.
As a result, the project “Quiet House” became very popular, and they began to broadcast it constantly on RTR, where it went on for almost seven years. Since 1998, the program began to appear on the first channel.
The career of the TV presenter went uphill - since 1999 he became the general director of the production center "Petersburg - Culture".
As a journalist, Sholokhov was also fully realized: he writes materials for the most respected magazines and newspapers. In 1998, he received the prestigious journalism award - The Golden Pen.
