The idea that a human being is a social being has long become a truism. But this has not lost its significance. It is known that there is always an energetic person who consolidates this society around itself. Each social group has a leader. Each team has a boss. In every company there is a host. Each gang has an ataman. Today, when information technology has changed the world around us, people have been identified who want to follow and imitate their habits. In the register of such persons is the name of Mark Rafailovich Garber.
From psychiatry to the market
Human nature is complex and diverse. A person with certain abilities is often said to be talented in many ways. He writes poetry, composes music, grinds balusters, repairs cars. Indeed, this feature is confirmed by many personal examples. Biography of Mark Garber abounds in a wide variety of short stories and plots. Dr. Garber was born on January 2, 1958 in an intelligent family. Parents lived in Moscow and were engaged in scientific work. They could not have imagined that their beloved child in an independent life would be addicted to whiskey and feast singing.
At school, Marik studied decently. When it came time to choose a profession, he decided to get a medical education. The boy from young nails showed observation and tenacious memory. These qualities helped him successfully complete a course at the institute and qualify as a psychiatrist. Dr. Garber worked very productively in his specialty for ten years. The career of the attending physician was successful. The acquired practice allowed him to see and evaluate the world without a flair of romance and naivety. At that moment, when perestroika began in the Soviet Union, he had already accurately predicted what the processes of this kind would lead to.
It is interesting to note that even people far from psychiatry evaluated the behavior of those in power as a severe form of schizophrenia. But life went on, and Dr. Garber plunged headlong into the fascinating cycle of creativity and commerce. The first large-scale project outside the walls of a psychiatric hospital was the "Fund for Social Inventions of the USSR." Mark Rafailovich, for all his insight, did not allow the idea that a great Power could cease to exist. However, the story rolled along its mysterious trajectory. The famous and sad coup in August 1991 put a fat, albeit an intermediate point in this process.
Attempts to put into practice the achievements of Soviet science and engineering in the field of medicine and healthcare proved futile. The system was completely not susceptible to innovation. When the country's economy switched to market principles of functioning, Mark Garber got the opportunity to use his knowledge and experience in various fields of activity. The easiest way to make money at that time was trading. More precisely, the speculation for which under the Soviet regime was sentenced to imprisonment. The main thing in this business is to choose a highly marginal product. It’s easier to put tomato paste on the market, but it’s more profitable to sell airplanes.
How habits are formed
It is interesting to note that the experienced psychiatrist Garber, doing business, fell into the trap of his internal attitudes. When various projects were discussed for implementation in practice, then at one point a decision was made to create a recording studio. Mark Rafailovich made not only a material contribution to this matter, but also part of his nature, if I may say so. I must say that he is friends with the famous poet and singer Andrei Makarevich. This friendship explains a lot. After all, it is not without reason that the people live a proverb saying that with whom you will lead, from that you will gain.
But a recording studio by definition does not bring commercial success. We can say that this is a lesson for the soul. On certain days, in a certain place, a company of people who are close in spirit and life credo is going to taste whiskey and sing songs. It is clear that this is not a commercial event, but for Mark Rafailovich it serves as a stimulator for the generation of ideas. He quickly realized that thoughts of one property come under vodka, and completely different thoughts for whiskey. It was in such a situation that the idea was born to write a book, which was called "Entertaining Addiction".
The book was written in collaboration with Andrei Makarevich. The authors are silent about which drinks and how many were drunk during the work on the work. At the next stage of cooperation, the book "Men's Cooking" was released. Not to say that she was in high demand, but attracted the attention of a female audience. With heavy employment in commercial activities, it is very important to allocate time for rest and restoration of energy potential. It so happened that Mark Garber took part in a trip around the world. Visited the legendary Easter Island. Spent time in a pleasant company.
