Anyone who does business, large or small, is aware of the importance of advertising. No one will know about you, will not buy your goods or services if there is no advertising. Therefore, the role of advertising in modern society, where fierce competition reigns, is increasing every year.
Instruction manual
1
An advertising strategy should not be spontaneous. A clear plan is needed, without which you will waste money. Formulate for yourself who your customer is, for whom you work, who might be interested in your products. You should clearly imagine this person and build your advertising concept in such a way as to interest your main buyer.
2
Determine what the main goals should be achieved by a specific promotion. Do you want to declare yourself, or increase sales of a particular product on specific dates, or want to inform about discounts, or create a new image.
3
Identify the main idea of your ad. It can be a mysterious game, or an absurd statement (for example, all successful people are big idlers), or simple information (for example, on Mondays - all with a 30% discount for everyone), etc.
4
After the initial preparation and analysis, it is necessary to decide where the advertisement should be placed and in what form. Is it enough for you to advertise in the newspaper, or do you want to advertise on the radio, or do you need to use promoters who distribute leaflets on the streets, or do you decide that it will be optimal to place advertising banners on the main highways of your city.
5
Decide on the timing of the advertising campaign. Calculate how much all the promotions will cost. Compare these figures with the sum of the estimated benefits. If necessary, make adjustments. At this point, you should not be too optimistic. Also consider the bad option. Are you ready for such a waste?
6
Make a detailed plan for the entire advertising company - yourself or entrust it to an advertising agency. It is necessary to develop every element - from a recognizable logo to an effective slogan, coordinate all terms and promotions.
7
It is very important to properly prepare the work of the company during the advertising campaign. If you declare that at a certain time each client will receive a gift, it means that they must be in sufficient quantity, and all employees know that it needs to be handed over, they know where to take gifts and under what condition to give out.
eight
During the advertising campaign, the company is in the zone of increased attention, so its work should be impeccable. Remember that notoriety is louder than good.
