The financial situation of any newspaper, whether it is printed on paper or is an electronic medium, directly depends on the number of readers. Therefore, an increase in this indicator is the main goal of the work of the entire editorial staff. And there are no trifles; everything is important: the contents of the newspaper, the wording of the headlines, the design and placement of materials.
Instruction manual
1
The content of the newspaper should not be limited only to the presentation of news. Choose a target group that will be your readers, and limit the subject of the newspaper to those professional or age-specific interests that characterize this group. Determine which reader you want to attract: retirees, students, businessmen, housewives, or people with an active lifestyle. Analyze what kind of materials will be of interest to your readers, and be guided by these interests when selecting publications.
2
Cover news events objectively and impartially. Modern readers do not need the editors to impose their opinions on them. Relevance and honesty in the news is a prerequisite for readers to choose your newspaper.
3
It is a catchy headline that can determine the reader’s choice: whether to get acquainted with this or that material or not. And here the least important thing is its design and font - first come up with a good title. It should interest the reader, but not disclose the entire content of the material. Do not use little-known words, abbreviations and links to events that are unknown to a wide circle of readers in the headings.
4
Make your newspaper pages visually appealing and structure your headlines to make them feel better. Do not use in the design of unnecessary elements - unnecessary photos, words, rulers, dividing columns. Discreetly use color accents and fonts to highlight important articles, photographs and illustrations.
5
Use the design possibilities to attract the reader: photos cropped in an unexpected way, an interesting headline, or dramatic illustration can become that unexpected element that will cause interest.
6
It is not enough to place materials with interesting content in the newspaper; place them on the strip so that you can highlight the main thing. Familiarize yourself with the rules of newspaper composition, posting editorials, collections, news and news articles, photographs and illustrations.
