A well-designed campaign program is an integral attribute of any election. It helps the voter to form an opinion about the candidate, his views on current problems and get acquainted with the proposed methods for solving them.
Instruction manual
1
Identify the primary recipients of your election program. First of all, they should be those citizens, those social strata who are potentially capable of casting their votes for you. These are people who are not intentionally negatively inclined towards your political figure, which means that their final opinion can be influenced. The other target group, of course, is personally your supporters or adherents of the political force that you represent.
2
Assess in your program the current state of affairs in the region, pay attention to the most pressing problems. Analyze the results of the work of your competitors, in particular, the current owner of the position for which you are fighting. Explain why you will be able to resolve the current problems, tell what steps you intend to take for this and what effect you expect from them.
3
If your identity is not yet known to the locals sufficiently, and your starting rating is extremely low, resort to the help of social advertising. Your campaign program can be weightily supplemented by harsh remarks regarding the problems of alcoholism, smoking or environmental protection. This will help draw attention to the program to the widest possible circle of potential voters.
4
Design your unique political image. The formation of a certain attitude of the voter towards the candidate will facilitate the communication of the necessary information to the target audience. Such an image will become the basis, the core for the entire political rhetoric of the candidate throughout the election campaign. The first step in shaping the image is often the official statement of the candidate about the beginning of his participation in the election contest.
