Many have the misconception that sponsorship is advertising. But this is not at all true. After all, advertising is the promotion of your products through the media. And if you agree to sponsorship, you consent to the advertising of the trademark. And if your goal is money, then it will be very difficult to find a sponsor.
Instruction manual
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Not only firms and enterprises need sponsorship, but also people (artists, athletes), even many young girls are looking for a sponsor. Information plays an important role. If you have the necessary information about where to look for a sponsor in the first place and know what a particular company is, then the search will not drag on for a long time.
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There are also special sites that will help you with the search. For example, SponsorHouse.com helps athletes find a sponsor. For starters, you can search for a sponsor in your city. For example, if you are engaged in motorcycle racing, you can contact the largest "garage" in the city and offer to place their ads on your motorcycle, in return they will carry out free repair of your motorcycles.
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An important point is the right choice of sponsor, it should be suitable for you. For example, a sponsor who produces engines for cars, and hygiene products for women, will not do for a beauty contest. The sponsor must have the means, suit you according to your occupation and have at least one person who can work with the media.
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Once you have found the company that is right for you, contact its director or public relations manager. In large companies, there must be a manager to provide sponsorship assistance, or to promote the product on the market. Moreover, such companies sometimes have special departments dealing with this issue.
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The next step is to attract attention. Indeed, potential sponsors are attracted by vibrant and creative projects that will help create an interesting image of their company or brand. Demonstrate all the capabilities of your industry or society. Athletes, for example, can take part in various kinds of competitions. This will help to increase their popularity, but again, for this you need a sponsor. Prepare an interesting proposal that may be of interest.
Useful advice
If you do everything right, sponsorship is guaranteed.
