Social advertising stands out from the rest of the commercials that are broadcast on television and radio. It can also be seen on the pages of magazines and on billboards located on busy motorways. To determine what social advertising is, you should identify the main aspects that distinguish it from commercial.
Social advertising is not aimed at making a profit. This is the main difference from its commercial counterpart. Social videos stand out from the rest of the information flow, because they don’t force their viewers to buy something or use the services of an organization.
The purpose of advertising of this type is the impact on society, on its consciousness. As a rule, her focus is on socially significant problems that threaten the normal development of the country and its citizens. For example, on Russian television channels you can often see social advertising designed to make people think about their safety while driving, about raising children, about the problems of children left without parents, about sick people and people with disabilities.
Such advertising messages are created in order to encourage everyone to deal with the above problems. It is aimed at bringing up in a person responsibility to himself and to society as a whole.
As a rule, customers of social advertising are the state and various charitable organizations and foundations. Often, well-known stars take part in it, who urge everyone to take care of their health, children, and nature.
Another difference between social advertising and commercial advertising is that its creators do not receive money for their work. This principle is of great importance, because work for the benefit of society should not be carried out with the aim of obtaining material benefits. Unfortunately, in Russian reality this rule does not always apply. However, now the creation of social videos indicates that attention is attracted to problems of this nature, because advertising makes people think about their future and the future of their children.
