Media - media of various types. Some of them are more reliable, others do not deserve attention, but one way or another almost any person encounters them every day.
The term "media" is used most often in Russia. Its synonyms are “mass media” and “mass communication”. This concept includes various forms of dissemination of information (under a permanent name) for the general public. Sources of news can be print media, video and audio channels, data from Internet sources.
Types of Media
The legislation of the Russian Federation does not give a clear definition of certain types of media. The main criteria for referring to the media (according to the Law "On Mass Media") are: mass distribution of message recipients, frequency and fixed form of information submission. Conditional division occurs mainly by the method of data transfer.
The most common media are diverse print media. Even if they belatedly get to even those places where there is no Internet or television. In addition, for people of the "old" generation, this method of obtaining information is still preferred. The media includes publications with a permanent name, published at least once a year (magazines, newspapers, brochures, etc.).
The most effective type of information (and the most expensive) is television or television broadcasting. Visual information combined with an audio track is assimilated by a person many times better than any other. This is one of the most effective ways of presenting data and influencing consciousness.
The third type of media that is gaining more and more popularity is Internet resources. The Law "On Mass Media" does not oblige sites to register as mass media, but they can do it voluntarily, gaining the same rights and obligations as other representatives of this field.
They are registered as mass media and numerous news agencies. Their main function is to search for information and news, process them, and then transfer them to existing mass media (newspapers, TV programs, etc.). The importance of such organizations is difficult to underestimate, although they themselves almost always remain in the shadows.
