“One must have the courage to express one’s beliefs, ” Sechenov I.M. However, courage is not always enough; you still need to be able to properly convey your ideas. These 10 rules will make your speech convincing.
Instruction manual
1
Homer's Rule
The order of the arguments affects persuasiveness. The following scheme is recommended: strong - medium - one the strongest.
Weak arguments are not part of this scheme. If you have identified a weak argument - do not voice it, as it can harm. After all, the interlocutor is looking for weaknesses in our argumentation. Do not give him a single chance.
2
The rule of Socrates
To get a positive answer to an important question for you, first of all, ask your interlocutor two simple questions, to which he will answer “yes”.
Why does it work? It is established that the word "yes" promotes the release of endorphins (hormones of pleasure). Having received two servings of “pleasure”, a person relaxes and is positively attuned. Now it’s psychologically easier for him to say yes.
3
Status affects credibility
The higher the status of a person, the higher the weight of his arguments. We implement this rule when we ask a respected person to “put in a word for us” or quote a respected person. The same rule is implemented in commercials: medicines are advertised by doctors, pet products and food - by veterinarians or breeders, washing powders - by housewives.
4
Respect the interlocutor, do not belittle his significance
Your interlocutor should be the main one! When we show disrespect for the interlocutor, belittle his status, we cause only a negative reaction and create a bad impression about ourselves. Give your interlocutor the opportunity to feel like an important person!
5
We are more loyal to the arguments of a pleasant interlocutor and critical of the arguments of someone who is not pleasant to us
A pleasant conversationalist and pleasant one, which gives pleasure and unwillingness to enter into confrontation. A pleasant impression is created by the appearance, respect for the interlocutor, competent speech, etc.
6
Dance from the point of contact
If you want to convince the interlocutor of something, first give the arguments with which you both agree, and only then the arguments on which there are disagreements.
7
Empathy is our hobby
Empathy - the ability to feel the state of the interlocutor. Adjust to the interlocutor. For example, if your interlocutor is very nervous, show that the situation excites you as much.
8
No conflict
Avoid words, actions that can provoke a conflict. No offensive words, gestures, views, ambiguities.
9
Use gestures and facial expressions to maintain conversation and empathy
If you radiate joy and goodwill, then it will be difficult to resist your charm … however, exercise caution - a person should not perceive your smile as a grin, and a benevolent attitude - as a mockery.
10
We meet the needs of the interlocutor
Your task is to prove to the interlocutor that what you are proposing can satisfy some of his needs (remember the Maslow pyramid). It is much easier to find an argument if you know what kind of human need you can satisfy.
