Sustainable popularity is formed over the years, certain achievements and the acquisition of a circle of fans. Fame requires constant work on oneself, because a person becomes an example for many people. Recently, the Forbes portal presented a rating of the most popular people in Russia.
Nuances: placement rules
Creating a list of the most popular people is not an easy task. That is why the creators of Forbes openly demonstrate the position by which this or that person took a certain place. After all, the rating can not be made on the momentary preferences of fans.
One-day stars, “casual passers-by, ” or suddenly rich people cannot be included in such an elite list. As a rule, the most popular people in Russia have been gaining audience interest for years.
The main selection criteria were three positions: media attention to the person, a person's interest in the Internet audience, and, of course, the annual income level. The study involved artists, athletes, groups, writers, musicians, etc.
The interest of the media was calculated using the Medialogia agency: the number of articles and notes about a person in print media (newspapers, magazines, etc.) was taken into account. The Internet rating of popular people was calculated with the help of specialists from the Yandex search service. Under the level of income is understood the amount of payments received by a person for his talent (the sale of copyright products, performances, victory in competitions, etc.).
The most popular people in Russia
From tenth to sixth place inclusive in the ranking of the most popular people in Russia are: Andrey Arshavin, Natalya Vodyanova, Nikolai Baskov, Ksenia Sobchak, Stas Mikhailov, respectively. And, as statistics show, the amount of money earned affected the distribution of positions very little. For example, Andrei Arshavin (10th line) with his $ 6.4 million markedly lost to Ksenia Sobchak (7th place), to whose account "only" $ 1.4 million fell.
The search queries and media attention had a much greater impact on popularity. Each celebrity achieved such attention in his own way. For example, Natalia Vodianova (9th line) actively advertised the activities of her charitable foundation, and also shared with fans on Twitter details of her personal life. But Stas Mikhailov, who descended from the first position to the sixth, on the contrary, reduced social activity, which led to a noticeable decline in interest from the moaning of the public.
An example of an excellent self-PR was demonstrated all year by Nikolai Baskov, who is located on line 8. Numerous novels and provocative photographs with Anastasia Volochkova helped the artist arouse spectator interest.
On the fifth line of the ranking was a serious athlete Alexander Ovechkin. The third place went to the inimitable Philip Kirkorov - a regular on the list of the most popular people in Russia. Ahead of the pop king, Valery Gergiev, the famous conductor, earned about twice as much as a singer.
The second place in the list of the most popular went to Gregory Leps. According to Yandex-queries, the singer turned out to be the undisputed leader of dozens: over the year his name was typed more than 6.5 million times. However, in terms of money earned ($ 15 million) and media references, he is noticeably inferior to the rating leader - Maria Sharapova, the famous tennis player. The income of the athlete amounted to $ 29 million, and in the print media her name flickered almost 8, 000 times against 1, 400 references to Leps.
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