Why can one person influence the actions of another? What determines the behavior of a person when they turn to him with a request or demand? The answers to these questions were found by the famous American psychologist Robert Cialdini. His research in the field of social psychology, the psychology of persuasion and influence made a significant contribution to science.
From the biography of Robert Cialdini
The future famous American psychologist was born on April 24, 1945. Fame came to Robert after the publication of his book Psychology of Influence.
Cialdini received a solid professional education. He studied at state universities in North Carolina and Wisconsin. He graduated from graduate school at Columbia University (New York).
Throughout his research career, Robert worked primarily at Arizona State University. In addition, Chaldini taught and conducted research at Ohio State University, Stanford University, and several other US research and educational centers.
In 1996, Cialdini headed the Society of Personality Psychology and Social Psychology, becoming its president. He was awarded a number of prizes for his contribution to the development of social psychology and for the teaching of psychological science.
Chaldini stopped scientific activity in 2009.
