The adjective “cruel” is perfectly associated with the word “show business”. Indeed, success in show business requires compliance with certain laws, many of which are tough enough.
The main quality is brightness
Any show business artist should be bright. Just a beautiful girl with a good voice will go unnoticed. There are millions of such girls, and show business does not tolerate clones. It is because of the desire to seem bright that artists wear revealing or strange outfits, allow themselves to be shocking, or impress everyone with their shows. However, it is not necessary to wear dresses made of raw meat, like Lady Gaga, or to arrange lecherous dances everywhere, like Miley Cyrus. Sometimes it’s enough to come up with a bright style or become famous for your acrobatic tricks during the performance of a song.
The image is the second "I"
The artist must have a memorable image designed for a specific audience. It is impossible to please everyone at once, so you need to choose what you like. A vivid image is 50% success. He makes the artist a personality, distinguishes him from many. Remember the famous hairstyles of the Beatles, the moon walk of Michael Jackson or extravagant outfits Cher. Who would these artists be without their recognizable attributes? Just good performers. However, the presence of an image does not mean that the artist does not change throughout his career. But all these changes should take place within the chosen style. Pop idol Madonna has repeatedly changed her hairstyle, stage outfits and show programs. But at the same time, she always remained Madonna - impudent, sexual, a little mysterious and aggressive.
PR - a way to stay afloat
No matter how striking the image of the artist, no matter how talented he may be, sooner or later, interest in the newly-minted star begins to subside. This is a natural phenomenon. In order to stir up interest, the audience should be constantly waiting for new products. For this, PR specialists are involved. Unfortunately, in show business all means are used to stay on the list of celebrities. The most popular PR moves are custom-made news and interviews, photo shoots, filming in films and commercials, and participation in television shows. Sometimes even the relations of two celebrities or their wedding become public relations.
