Mikhail Fadeev is a Russian marketer, a specialist in doing business and promoting products on the market. Founder of the companies Agency of Marina Rozhkova and Torshin Trust.
Childhood and education
On February 26, 1977, a boy was born in the Fadeev family, to whom his parents gave the name Mikhail. The family at the time of the birth of the son lived in Moscow. Already in his teens, Michael began to be interested in the natural sciences and technology. He prepared for admission to the Moscow Institute of Physics and Technology, and was enrolled in the faculty of aerophysics and space research. After graduating from university in 2000, Mikhail Fadeev became a specialist in the field of systems, devices and methods for remote sensing of the Earth from space.
Beginning of work
When Mikhail was still in his fourth year at the institute, he got a job at Paragon Software Group. The founders of the company were students who studied at the same university. The company, whose employee Mikhail became, at that time was one of the first companies in the world to develop software for mobile operating systems. In Russia, the market for mobile gadgets at that time was just beginning to develop and spread among the mass consumer.
Mikhail Fadeev got a job as a customer support manager in the company. The staff of the young company at that time were several students who worked as programmers. They rented a small office on the outskirts of Dolgoprudny, which is located in the Moscow region. The company "Paragon Software Group" produced products for server disaster recovery and software for smartphones. The organization has developed a handwriting recognition system, business applications, dictionaries, games, and electronic encyclopedias.
Michael worked at the Paragon Software Group for seven years. At the time of his dismissal from the company, he already held the position of director of business development, led the departments of marketing and electronic sales. The number of employees increased to 200 people. Offices were located in Moscow, Germany, Japan, Poland and Switzerland. The company collaborated with world-famous manufacturers of mobile gadgets. The corporation was one of the three largest developers of system software in Russia. In 2005, the company received the Handango Champion Awards in the Developer of the Year Award.
Career continuation
In 2005, Michael began working as a Sales Director at Spirit. He worked in this company for a year and a half.
Towards the end of 2006, Mikhail Fadeev headed the office of the manufacturer of communicators "E-TEN Information Systems". This corporation was founded on the island of Taiwan in 1985. The success came to the company after its employees developed the first input system in Chinese for computers. The software, which was created by E-TEN Information Systems, currently remains the international communications standard in China. The company began cooperation with Russia in the winter of 2003. Until 2005, its presence in the Russian market of mobile gadgets was not noticeable. In mid-2006, when Mikhail Fadeev got a job in the company, the company began to carry out mass sales of mobile devices. With the name of Mikhail, many market players associate the huge success of the company in Russia.
In September 2008, Acer acquired E-TEN Information Systems. After this event, Michael decided to leave the company. He began to study satellite navigation. Mikhail Fadeev takes part in projects for the distribution of receivers, navigators and navigation software. He is an independent expert and analyst in the field of satellite navigation. On June 2, 2011, a conference was held in Moscow on the possibilities of supporting a mobile client on various operating systems. Mikhail Fadeev spoke at the event as an independent expert. He told the story of the emergence and development of the mobile platform market, and also assessed its current state. Mikhail Fadeev claimed that Google Android would soon occupy almost half of the Russian market, leaving behind the rest of the mobile platforms.
In 2008, Mikhail, together with Marina Rozhkova, founded the marketing company Agency of Marina Rozhkova. In 2016, Marina Rozhkova filed for resignation. Without waiting for the consent of the remaining shareholders, she announced the sale of her share. After Marina left the company, the agency was renamed the Torshin Trust group of companies. The co-owner of the company was marketer Elena Troshina. She was engaged in editing and posting materials on the official website. In 2018, Elena left the group of companies, but the company continued to exist and develop. Currently, the company is engaged in the launch of new products on the market, their positioning and promotion.
Since 2019, Mikhail Fadeev began to actively blog on his personal website and on social networks. He creates texts and shoots videos about marketing, product promotion, running and building a business.
