The company's actions aimed at the future, the strategy for the use of a complex of communication tools and the organization for interaction with all entities from the marketing system are components of a communication policy. The marketing system, in turn, is engaged in ensuring effective and stable activities that form the demand and promotion of goods on the market.
What is a communication policy?
Communicative policy is understood as a strategy, rules and a comprehensive plan of measures that serve to create effective interaction between partners, to communicate with the public, to promote sales, to organize mass advertising and to sell goods.
The set of rules on the communicative behavior of the company and the interaction of brands, products and organizations with the market, which determines the number of marketing tools used to achieve the goals, are a communicative policy. The main tasks of communication policy include methods, methods and rules of communication and the absence of unreliable sources that are not suitable for goals and objectives.
