To organize an exhibition fair, you need to have some cash. You will need a certain amount for renting a room or a plot of land, as well as for advertising, without which it is very difficult to collect a sufficient number of participants. But these costs can be minimized by involving government agencies in the organization.
Instruction manual
1
Before you start organizing an exhibition-fair, make an action plan. You will need it to apply for permission to the authorities and when searching for sponsors.
2
With a plan and an approximate budget, go for permission to hold an event to the council of the region of interest. Write a letter to the head of the municipality in advance and wait for the invitation. Usually approval is issued without a problem. The authorities are interested in consumer actions that attract the attention of residents. Especially if they are dedicated to the day of the city or county.
3
In addition to permission, try to get support from the authorities. How can they help? First, allocate a room or a plot of land for free. Most likely, they will do it if the exhibition-fair is planned not just the sale of goods, but contests and lotteries for visitors. In addition, the council can be made one of the sponsors of the event, expressing gratitude to them in the media and on the advertising posters prepared for the fair. Secondly, officials can call outlets to participate in the action. And the authorities are unlikely to refuse anyone.
4
Prepare promotional materials - posters, announcements, flyers. If the exhibition is small, it will be enough to notify the residents of the surrounding houses. If you plan a mass event, you have to spend money on advertising on television and radio.
5
Place the modules inviting to participate in the exhibition-fair, in specialized publications. This must be done at least three months before the event. This will allow all companies interested in participating to contact you in time to discuss the details.
6
Pay special attention to the organization of the opening of the exhibition-fair. Arrange with decorators to decorate the venue. Invite animators and promoters. Prepare contests for visitors. Invite reporters and famous people. Organize the work so that by the time of opening all the exhibitors were in place and prepared to receive visitors.
