Radio is one of the most accessible and popular media. You can listen to him at home, at work, in the car. Rating programs attract a large audience, and their leaders are becoming very popular.
Instruction manual
1
The most popular among listeners are infotainment radio stations. It is they, by virtue of their format, that allow the release of new programs of a wide variety of subjects. Study the content of broadcast channels in detail. Think over the idea of the project. It should be unique, should not copy the programs already available on the radio stations. Come up with an original, catchy name.
2
Listen to the radio stations of various styles and think which one would be most suitable for the program you invented. Pay attention to the peculiarities of the formation of the air of radio stations, themes of programs, music format. Monitoring will help to more accurately determine the channel suitable for a new project.
3
Write a synopsis - a short, but detailed description of the project with an indication of the topic, the construction of the broadcast, the composition of the participants, and interactive features. Synopsis should give the leadership of the radio channel a clear idea of the new program.
4
A competent presentation is always the key to success. It is necessary to disclose the uniqueness of the proposal against the background of the analysis of programs existing on the air of other radio channels. Using charts and tables, justify the increase in the rating of a radio station after starting a program. Show opportunities for monetization of the project by attracting advertising budgets. This will help management make the decision you need.
5
At the same time as the presentation, prepare a business plan for the project. Calculate all the costs of starting a new program. Justify the advertising capacity of the transfer and show pessimistic and optimistic expectations for profit, illustrate your words with specific numbers. Indicate the period after which the project will begin to attract additional advertising.
6
For a successful start of the program, it is necessary to conduct a series of pilot releases that will help evaluate the quality of the new broadcast product and will make it possible to take into account all the shortcomings before launching the project on an ongoing basis. For pilots, state the most relevant topics, invite a popular presenter, attract famous and interesting guests and sponsors who provide gifts for listeners. Fill in music breaks with popular songs in the channel format.
7
Try to keep the attention of the audience throughout the program. Provide the ability to make live calls with questions to guests, read out SMS messages, conduct a quiz with prizes. This will increase the audience’s interest. Launch your blog on the website of the radio station, communicate with listeners, and take their wishes seriously. Be sure to consider them when finalizing the project. Thus, you will win fans, and your project will be ensured success.
note
The main thing in the program is a positive message. The host should have erudition, a broad outlook and, most importantly, a sense of humor.
Helpful advice
Remember that the most popular are interactive programs with quizzes and prizes.
