Readers often skip really good articles simply because they are hidden behind plain text headings. To come up with a captivating headline is an art no less complicated than writing an interesting text.
Instruction manual
1
To come up with a headline is not an easy task. He should attract the attention of the reader, interest him so that he reads the entitled article. Accordingly, the title must be catchy, capacious and informative. At the same time, he should intrigue the reader, make him read the whole article. There are several tricks to create an attractive headline.
2
Your title should match the content of the text. Try to find the most important and interesting information in your article. It should be used in the title, but in such a way that the reader would like to know the details in the text. If you pass in the heading all the contents of the main article, nobody will read it.
3
Use in the heading of the question words “how”, “why”, “why” increases its attractiveness. An article submitted in the form of an answer to a specific question will interest a larger number of readers than a text representing an abstract discussion on a topic could attract.
4
Do not be afraid to scare or shock the reader. Human psychology is such that hot facts and frightening details are more likely to attract attention than to scare away. Of course, a certain percentage of people are annoyed by this approach, but their number is negligible compared to those for whom a shocking title is a necessary element of the article. Just look at the print runs of the "yellow newspapers" to understand that the "fried facts" are still in price.
5
Learning to write short headlines is very important. If the main idea of the text does not fit in one sentence, try to break it into two, but try not to abuse the adjectives. Use the simplest constructions: "adjective, noun, verb".
6
Use punctuation correctly. Using a dash in the title, for example, will give it additional emotionality and sharpness and increase its attractiveness. By the way, do not forget that the dot at the end of the heading is not needed, but if you want to emphasize the importance of the message or ask a question, then boldly end the heading with an exclamation or question mark.
7
Finally, keep in mind that even the best headline is not able to save a bad article. If the main text is written boringly, with errors, overloaded with special terms, then hardly anyone will read it to the end.
Helpful advice
Feel free to use the numbers in the title. People perceive them as an extra confirmation of the veracity of the text.
