Advertising in the newspaper is one of the most effective forms of placement. Indeed, the circulation of such publications is very large. The demand for daily and weekly newspapers has declined over the past few years, but has remained stable enough to use this media as an advertising platform.
You will need
The list of print media in the region of distribution of advertising, contacts in advertising departments, understanding of the goals and objectives of the advertising campaign.
Instruction manual
1
Determine the target audience of the advertising product. Choose exactly those newspapers that are read and / or written by potential consumers of a product or service. Conduct a marketing research and find the most requested tabloids. If you need a specific distribution region, use the local press. You will pay less than at the federal placement, and the return on advertising will be provided.
2
Find out the size of the advertising budget. Make inquiries to several newspapers that your target audience reads. Compare offers made in terms of coverage and cost. Calculate your expected performance in advance. Based on these parameters, choose the most advantageous placement.
3
In order for your ad to be noticed right away, you need to stand out from the others. Entrust the development of the layout and writing the text to the most creative specialists. Your advertisement should sell a product or service already at the first contact with the end consumer. Come up with non-standard moves that will bring your text to the first place.
4
The text of the message should contain basic information about the manufacturer of the product / service. A bright, drafting slogan and a phone by which you can find out the details, highlight in color and font. Be sure to include all information about the advertised product in accordance with the requirements of the law on advertising. This will reduce the risk of claims by third parties.
5
Accompany the advertisement with a noticeable picture that reflects the essence of the proposal. If possible, make the layout color. It will quickly attract the attention of readers, especially if the newspaper is black and white.
note
The popularity of advertising in the press is due to the large number of contacts. After all, one newspaper is usually read by several people - relatives or work colleagues.
Helpful advice
The advertising placed on the first and last page of the publication works most effectively. Keep in mind that it costs significantly more than an ad inside a newspaper.
