A well-written letter to the sponsor is half the success of the event called "Attracting Patrons". In order for the person from whom you are expecting financial assistance to take your request seriously, you must follow certain rules when writing a letter.
Instruction manual
1
Before you start writing a letter for the sponsor, you need to make the necessary calculations. No self-respecting businessman will spend time reading a vague letter with vague wordings. You should immediately clearly explain to the potential sponsor what you want from him, in what volume, in what form and in what time frame. Also a prerequisite for successful negotiations is the availability of accurate calculations. In your letter, you should present all your calculations on the topic "how, where and in what amounts the allocated money will be spent." In addition, your chances of success will be greatly enhanced by the fact that if you calculate the benefits that the person giving you money will get from participating in your project. But when describing all your grandiose plans, “spreading your thoughts through the tree” is not worth it. For businessmen, as a rule, the day is too busy and scheduled. Therefore, no one will study 10 pages of your thoughts. You need to write briefly, but fully, especially highlighting those places that a potential donor might be interested in. Of course, there should be no errors in your letter.
2
There are only three templates for writing such a letter. And all of them relate mainly to text structuring. In the beginning, it is necessary to mention the program of the planned event, then you need to describe all the advertising and informational opportunities that you, as the organizer, have. It is also necessary to describe the main goals of the project, especially paying the attention of a potential sponsor, to the possibility of attracting new clients in the direction of the patron's work.
3
In the process of preparing to write a sponsorship letter, it is necessary to find out the entire list of interests of a potential sponsor. Maybe your event will not be able to give him anything in terms of business, but it combines very well with his hobbies and hobbies. In addition, the collection of such detailed information will help you not to get into trouble, if suddenly the businessman asks you: "What will I have from this?" In addition, this way you will feel much more confident. By the way, if you yourself are not confident in your ability to write a sponsorship letter, others will do it for you with pleasure. Firms that specialize in the preparation of such letters, ask for their services from 2500 to 3000 rubles.
