Material assistance may be needed by any person or organization. With appeals for financial assistance to the management of the enterprise or to the social protection authorities, everything is clear - for such requests, in most cases, there are established forms and writing templates. But it’s a whole art to write a letter of assistance to some outsider. Especially if in return you can’t give away anything other than sincere gratitude.
Instruction manual
1
Get as detailed information as possible about the person you intend to contact for help. The collection of information will allow you to choose the best tone for writing and choose the most effective argument, find the "sensitive points". Especially if you intend to appeal not to a faceless organization, but to a specific person (for example, a famous artist, businessman or politician). Remember that your task is to interest the potential sponsor in financing in all possible ways.
2
Contact the potential sponsor in a letter as respectfully as possible, but without undue flattery and toadiness. All compliments should be extremely diplomatic. It is best to indicate in the text of the letter specific reasons why you decided to ask for help from this sponsor specifically: specific facts, achievements, merits. In short, a detailed list of reasons why this organization or person has earned your special trust.
3
Indicate the specific amount of money that you need and why you need it. That is, specific goals in detail. But do not at the same time list the necessary organizational costs. For example, if you intend to ask for financial assistance to open an enterprise in which people with disabilities will work, do not write in the letter of assistance in details of the estimated costs for items like renting a room, salary of an enterprise accountant, etc. It is unlikely that such a "prose of life" will appeal to a potential sponsor. No one is obligated to open a business for you from scratch, even socially useful and socially significant, for your own money.
4
Emphasize your honesty and trustworthiness in a letter in all possible ways. Mention that you will be ready at any time to provide the sponsor with all the financial statements up to sales receipts at his first request. And that he can be absolutely sure that not a single penny of the money provided to you will be wasted, or for any other purposes, except for those that you originally indicated in your letter.
