A large corporation is not only the service it provides or the goods sold. Marketers do their best to give the faceless brand not only style, but character, habits and even beliefs. A great example of this is Google, which unexpectedly took up off-profile activities: legalizing same-sex relationships.
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The first news of corporation liberalism came back in 2008. At this time, the California government began to consider a bill that only people of the opposite sex can marry, to which the largest search engine on the planet immediately responded to a personal blog:"
.we should not restrict someone’s fundamental rights - to marry a loved one, regardless of orientation. "This was not limited to this, because today Google launched a large-scale campaign" Legalize love ".
Newspapers, based on the event of 2008, decided that Google plans to fight for the legalization of same-sex marriage. In fact, everything turned out to be not quite so: the struggle will be conducted for the legality of homosexual relations in itself.
Representatives of the Internet giant said that the best example of “their client” is Singapore: a state that claims to have a serious place in world politics but, at the same time, criminalizes homosexuality at the legislative level. According to company management, such a policy is short-sighted.
The program for the "legalization of love" contains several points. First of all, this is support for gay actions: the “googlers” announced that 40 employees would go to the “World Pride Parade” in London and, moreover, would organize a “geygler” summit (an analogue of “googlers”).
In addition, the community’s plans include financial support for politicians: in particular, those who during the election campaign will declare support for the homosexual community.
Specific actions of Google on this, for now, end. However, the fact that Legalize Love was announced is much more important: this means that the company is taking an "active position" and will continue to move in this direction, expanding the scope of its activities more and more. And since the ultimate goal of the program is "the legalization of homosexuality all over the world", its implementation risks dragging on for a very long time.