Advertising has become one of the most effective ways to sell products and services. Without really good information support it is much more difficult to achieve the desired result. But far from everyone knows how to make competent advertising and where it is better to place it.
You will need
Money, analysis of target audience and mass media
Instruction manual
1
Identify the purpose of your ad. Of course, the result of any video or advertisement is the sale of a product or service. However, different products need to be advertised in different ways. The specificity and features of each particular product cannot be denied. Remember, a large amount of advertising does not always ensure great success, and in some cases everything happens the other way around. The goal may be to familiarize the potential buyer with the product, a reminder of its existence, maintaining the image of the product. In each of these cases, advertising will be different.
2
Define your target audience. Agree, telling older people about the latest in mobile telephony is not the most rational solution. Each product has its own buyer, and advertising should be targeted at specific groups of people.
3
Decide on the communication channels through which your ad will be broadcast. It can be a radio, the Internet, television, the press. Here a lot depends on the chosen target audience, on its preferences and on the specifics of the product being promoted. For example, it makes no sense to advertise a product intended for business people on television in the daytime, as most of them will not be able to see your video. Your ad will be much more productive if you place it in the press or on the radio.
4
Choose the right time to place your ad. Of course, the size of your budget plays a big role. However, competent media planning can save a considerable amount of money without losing the intended effect. If you decide to advertise on television, you should know that the time on it is divided into 2 periods: prime time and off-line. The first is much more expensive, because it is from 18:00 to 23:00 that the largest number of people are on TV screens.
5
Broadcast your ad across multiple channels of communication. So its coverage will be wider, which means that a larger number of potential buyers will come for your product.
