Igor Lavrov, better known as Big Russian Boss, is a video blogger on the YouTube platform, on his channel more than 2 million subscribers. He also creates music videos, performs rap compositions.
Biography
A popular Internet figure was born in the summer of the early 90s in the Middle Volga region of Russia. From childhood, the boy had no prerequisites for creative activity. His adolescence passed among the most ordinary people, not connected in any way with music and acting. Igor's parents always insisted that the guy connect his life with the financial and economic direction.
Already from grade 10, the young man decided to engage in rapping. This was inspired by his acquaintance with his future workmate, the same young guy who wanted to achieve success in performing rap songs. Newly made friends almost a month after the meeting realized that they had a lot of common interests and decided to start recording their own musical compositions.
In Samara, the hometown of the guys, they managed to achieve some success, they even began to recognize them on the streets. They also posted their first track on the Internet platform. In the global network, their popularity only strengthened.
Big Russia Boss says he studied at a university twice, both times in the economic field. For the first time after graduation, on the advice of parents, Lavrov got a job in a banking institution in his hometown. But a few months later the enterprise went bankrupt, the workers were fired. It was at this point in his life that the guy realized that he wanted to devote his life to the development of popularity.
Career
Igor developed in a musical direction along with a school friend. The artistry of the young men allowed them to become popular not only in Samara, but throughout Russia. At that stage of his life, when Big Russian Boss began to introduce himself as a rap artist, he came up with his classic combination of clothes and a specially made coarse voice. His image consisted of sunglasses, a long black beard, warm winter clothing and the king’s classic attribute - the crown.
The whole essence of the guys duet tracks is the use of profanity, a large amount of sarcasm and pathos, hyperbolization of many everyday things. Initially, they searched for “PR” in social networks, tried to acquire advertising in popular online communities. Over time, they managed to break through to YouTube, there came the "minute of glory" of the guys. On this video hosting, their success began to grow rapidly, over the course of several years the number of people watching their channel exceeded one million people.
