Restyling is a concept that is used in marketing to indicate external changes in the image of a company. For example, a change of logo or corporate colors. Restyling is a kind of cosmetic repair in the house: the furniture is the same, but everything looks much fresher.
Restyling is often confused with rebranding. It is not right. The concept of "rebranding" is much broader and includes changes within the company (installation, working principles, mission and strategy) and external changes (new products, slogan, logo, possibly even a new company name).
Restyling includes only changes in the external style of the company.
When you need restyling
High competition in the market forces companies to constantly come up with something new in order to maintain the interest of the audience in their products. In such a situation, changing the appearance of the product or logo is a necessity. The brand must meet the interests of consumers and be modern. So the Picnic trademark, having changed the packaging of the chocolate bar and logo, choosing other colors, increased its sales by 77%.
Restyling is used when making changes to the production technology of a product or improving the quality of a product. For example, Lebedyansky produced juice "I" for the middle price segment. Over time, they realized that the juice is of high quality and can be sold at a higher price. By changing the logo and packaging of the product, adding grace, while maintaining product recognition, the company has reached a new level among customers.
