Hip jargonism in youth slang is used quite often today. Sometimes this word can be heard not only from young people, but even from the lips of major political figures. For example, it was V. Surkov who recently used it, commenting on the intention of the leaders of the DPR to create a state called Little Russia.
So what exactly is hype in youth slang? The word is actually popular, and it came to us, like many other modern jargon, from the west. It is believed that this word was first pronounced in Russia at the beginning of 2017. It was then hype that the hype around the notorious unpleasant incident with Diana Shurygina was called.
Subsequently, this word became even more popular. It came into fashion, thanks primarily to the popular TV presenter S. Druzhko. In his new YouTube blog, Sergey repeated it very often - in almost every video. His channel in a short time gained a huge audience. And, of course, the audience immediately picked up new jargon. As a result, after some time, the phrase-meme “Hajpanem a bit” even began to go on the Internet.
What is hype in youth slang?
Actually, there are several meanings of this word. From English, hype is translated primarily as "excitement" or "repetitive, intrusive advertising." The verb formed from hype means “untwist”, “inflate”. It is in this interpretation that hype is used most often in youth slang today. Translated into ordinary language, this word means "hype, " "hype."
To the question of what “hype” means, there is another answer. Very often this word is used in a similar to "hype", but in a slightly different sense. Sometimes "hype" in the lips of modern young people is a "mass discussion", "heated discussion." This is the meaning, for example, given to this word by black PR specialists. “Raising hype” in them means launching some regular duck in the media.
