In the early 90s of the last century, the country slowly but inevitably switched to market principles of existence. Andrei Fomin not only contemplated the process of the emergence of new traditions, but also actively participated in this.
How is an event created? For this, society must mature. When a certain circle of people got enough capital, they began to equip their lives in the manner of Europeans and Americans. The wedding of your beloved offspring must be held in a big way and pomp, so that "the whole village saw." Where does such an event begin? From the invitation of the showman Fomin. Or the birthday of a respected chef - the approach is exactly the same.
Promoting a new product on the market is a difficult task. A successful presentation is already half the battle. And again, promoter Andrei Fomin is ready to provide a service to a novice businessman. All these events are in steady demand in the entertainment market. However, such performances are difficult to replicate. It is much more profitable to hold regular contests and shows. The first project was aimed at lovers and connoisseurs of the night life of Moscow and St. Petersburg. To receive a prize in this nomination, the nightclub needs to meet pre-designed conditions.
The award for dubious achievements received wide popularity in show business and among viewers. The name is quite decent - "Silver galosh". This famous program was successfully broadcast on the leading television channels of the country. Among the leaders were the stars of Russian television and culture. Many actors considered it an honor to be among the nominees for this playful, inherently, award. Of course, jokes are jokes, but advertising all over the country is completely free. As they say, the game is worth the candle. Fomin subtly feels the psychology of people working on stage.
