Since 1997, Alexey Serov has been a permanent member of the popular music group Disco Crash. How did he come to the world of Russian pop music? What is remarkable about his biography and personal life?
The vocalist, film and voice actor, a constant participant in television shows, always optimistic and open-minded, is him, a participant in the Disco Crash, Alexei Serov. But is his career, personal life so cloudless? Why did such a scandal flare up between him and his ex-wife? Who is Alexey Serov currently living or meeting? And the main question is how he and his partner at the Disco Crash manage to maintain and increase the popularity of his group?
Biography of singer Alexei Serov
Alex was born in Ivanovo, near Moscow, in the middle of November 1974. His parents had nothing to do with the world of great art or pop, but music always sounded in their house. In their hometown, they were famous musicians. But the son did not particularly try to go their way. His father took him to a local children's music group in the first grade, but by the 4th Alex decided to leave the music and play tennis. Then there was a passion for sambo, orienteering, a discipline called "fox hunting", football and even a puppet theater. Only at a more mature age did Serov decide to try his hand at music again.
Alex met his future colleagues on the stage and became close when he was a law student, and he was acquainted with one of them from his school (Nikolai Timofeev). In parallel with rehearsals, the guy managed to earn money - he worked as a lawyer at one of the Ivanovo production plants, led discos in city clubs.
His professional life changed dramatically in 1997, when he began to pursue a singing career with the members of the Disco Crash musical group.
"Disco accident" and Alexey Serov - how it all began
The history of the collective began with the regional level radio show of the same name. For five years Ryzhov and Timofeev led the Disco Crash program, in which they released remixes and parodies of popular Russian and foreign musical compositions. Alexey Serov joined them in 1997, and at that time there were already three guys - Oleg Zhukov also worked with them.
It was after Serov’s arrival in the group that the guys released their first song album, followed by another 7, like a snowball. The popularity of “Disco Crash” grew at lightning speed, their songs sounded from all windows, they brought prestigious awards to their creators and performers, invitations to perform in combined concerts, and, of course, high income.
The Disco Crash group and its members are rightfully considered to be original icons of the musical style of the 90s, and of the 2000s too. But after 2002, their popularity declined somewhat. After the death of Oleg Zhukov, the guys actually didn’t speak, the press reported that the group had broken up, but they themselves did not confirm this.
Life after fame? Creativity and business of Alexey Serov
However, the group did not die after the death of one of its key members. After 10 years, Timofeev Nikolai "deserted". Serov and Ryzhov remained faithful to their offspring, and turned out to be right - they managed to return to the "big stage".
A year after the death of Zhukov, the guys managed to recover and started working again - starred in the New Year musical, began work on a new album. Work stopped due to the robbery on Serov, as a result of which he received serious injuries and was recovering for a long time. It happened in 2005. It seemed that the group was haunted by setbacks, but the guys' stamina also amazed fans.
In 2012, Timofeev left the group. It was another blow. But the guys were not going to give up their offspring. Just six months after Nikolai’s departure, the group replenished with a girl, the work resumed, new compositions appeared in the repertoire, which returned the “Disco Avariya” to the charts for the presentation of music awards.
In parallel with musical activity, Alexey Serov is engaged in business. He opened a dating site, was engaged in the sale of real estate in Estonia, in 2009 he began developing a network of dry cleaners. It is this line of business that has become successful for musician Alexei Serov. According to the income statement, dry cleaners bring him almost 300 million in ruble equivalent annually.
Recently, Alex realized his other dream - he opened a network of coffee houses. They practically do not bring profit, but the artist takes pleasure in this business and is not going to close sometimes even unprofitable institutions.
