The term “high fashion” hides a huge organizational structure. To get to the European market of fashionable clothes and shoes, you need to demonstrate your potential. Alena Akhmadullina positions herself as a designer of women's clothing and achieves real results.
Starting conditions
The road to the profession is often not straight. Alena Asfirovna Akhmadullina until a certain age and did not dream of becoming a designer of women's clothing. The girl was born on June 5, 1978 in a large family. Parents at that time lived in the famous city of Sosnovy Bor near Leningrad - there is a modern nuclear power station. The child grew up in a favorable environment - the girl was looked after, two older sisters and a brother worked with her. Alena developed rapidly over the years. Early learned to read and draw.
At school, Akhmadullina studied well. Actively involved in sports. Has achieved good results in biathlon. At the same time she attended classes at an art school. The girl liked to dress beautifully and elegantly. Over time, she became interested in sketching clothes. Alena began to understand the fabrics and accessories. After graduation, she decided to get an education at the St. Petersburg University of Technology and Design. Without much effort, she entered the department of modeling women's clothing.
Brand promotion
Already at the student bench, Akhmadullina was systematically interested in how the world of fashion lives, what fabrics and colors are in the trend of the current season. The novice designer was well aware that the development of a large-scale business requires large-scale investments or a creative project. At the Admiralty Needle International Festival of Young Designers in 2000, Alena's work was highly appreciated. She received prizes in two categories. After such an application, the Russian fashion designer was invited to a competition in Italy and Switzerland.
In the biography of Akhmadullina, it is noted that in 2001 she put together her personal brand. According to the laws of the market, the brand needs intensive promotion. This means that it is necessary to regularly create new collections of clothes and demonstrate them to the target audience. It is very important to expand the circle of people who can see patterns and express their opinions. Alena meticulously calculated all possible moves and options. In 2005, she entered into a contract with a modeling agency from France.
