An economy built on consumer demand today operates in all civilized countries. Intense competition is observed between companies producing the same product. Seth Godin is a well-known entrepreneur and analyst who teaches people the right behavior in the market.
Experience accumulation
In the second half of the 20th century, productive forces reached a high level of development. For the first time in history, it became possible with a guarantee to provide all the basic needs of each individual person. As further practice has shown, both consumers and producers of material goods were not ready for such a situation. Academic scientists and practitioners began to analyze the condition. Among these practitioners is conducting research and Seth Gordon. It will be more accurate to say that he is actively involved in production and distribution processes. Participates and shares his experience.
The future entrepreneur and specialist in the field of computer science was born July 10, 1960 in an ordinary American family. Parents lived in one of the suburbs of New York. My father was engaged in wholesale sales of furniture. Mother worked as a nurse in a clinic. The boy grew up energetic and inquisitive. When he was 14 years old, grandfather and grandmother gave him a shortwave radio transmitter. Seth carried away with this "toy." The ability to communicate with people on different continents without wires, at first he seemed to him a miracle.
When the Internet appeared and gained distribution, Godin was no longer surprised, but thought what benefits could be derived from the opportunities provided. Entrepreneurial abilities in a teenager showed up early. Studying in the seventh grade of high school, he learned how to calculate human biorhythms. And not only found out, but also organized his first business on this. Calculation and printing of biorhythms for a particular client was carried out for $ 30. At the next stage of his development, in high school, Seth organized a ski club for the kids. For the opportunity to make a ski trip in the group, the child paid one dollar.
For some time, Godin moonlighted on weekends in a fast food restaurant. It was necessary to leave the waiter's place after one day he dropped three plates. It is important to emphasize that Seth was not upset, but made certain conclusions. After school, he entered New York University in the Department of Computer Science and Philosophy. He then received a Master of Business Administration (MBA) from Stanford Business School. During the period of training and the accumulation of basic knowledge, Godin managed to simultaneously master the curriculum in two educational institutions.
Practical activities
Godin, having received a specialized education in 1982, worked for four years in a software development company. As part of his job responsibilities, the young specialist was engaged in the formation of a positive image of the development company in the relevant market. In 1986, Seth felt the potential in himself and began to engage in the book business, having established his own company. It should be noted that by that time print media had already lost circulation under the onslaught of electronic books and magazines.
Just a couple of years, Godin, in partnership with a classy specialist, created one of the first online companies. He sold the book business profitably. The rapid development of information technology has confirmed the accuracy of the predictions he made. After a short period of time, being already a famous marketer, Seth voiced another idea - doing business makes sense only with those people who are ready to listen to you. To achieve this readiness, there are certain techniques and techniques.
Success and recognition
The transition from an industrial formation to an informational one in developed countries is almost complete. The early decades were especially difficult. Production companies advertised their products haphazardly and in minimal volumes. The vast majority of consumers did not even suspect that a lot of goods and services appeared on the market that significantly facilitate their daily life. Godin considered this circle of problems in his first book. At first, the target audience took the author’s thoughts and recommendations with some caution.
The next book was entitled "How to Make a Friend from a Stranger and Turn Him into a Buyer." This time, businessmen bought up the publication in a week. The literary work of the marketer was in demand. Today, many of Godin’s ideas and discoveries have become known to a wide range of entrepreneurs. At one time, a book entitled “A Gift in the Box” was recognized by Forbes Magazine as the best business publication of 2004. The information portal created by Godin twenty years ago still functions successfully today.
