It is impossible to read everything that has been accumulated by mankind, but individual books have remained popular for decades, centuries and even millennia. If you know the secrets of popularity, you can influence the world with the help of a printed word.
1. State support
Some books may be recommended as teaching aids or made compulsory for study. Such popularity can be considered imposed from above.
2. Protest
When an authoritarian system of government is established in the state, literature appears for those who disagree. Opposition books are printed underground and distributed among like-minded people.
The popularity of such literature is temporary because it is tied to a specific social system.
3. Fashion
If a famous singer, blogger, etc. He spoke well of some book, fans can buy it in the wake of love for the idol. Such a book may lose popularity with the departure of a celebrity from an active public life.
4. Fame of the author
If the author of a new book is well known to the public from previous works, the novelty can quickly become a bestseller.
5. Positive effect on life
There are books that change people's lives for the better. These include biographies, walkthroughs on self-development, textbooks on improving health, etc. Readers share positive experiences with each other and force publishers to republish such books.
6. The efforts of the author
Individual books do not become popular because they are better than similar books of the same subject. The reason is that the author purposefully promotes the book: gives interviews in the media, contacts influential people, gathers a readership around him, etc.
The efforts that are made over a long time can give good results.
7. National traditions
There are books kept by the people. Tales are passed from mouth to mouth to new generations. A similar thing is observed with respect to great writers - people cherish the cultural heritage.
8. Religious preferences
Books, which set out the foundations of dogma, have been popular for many years because they are in demand by a large number of believers.
