The target audience of the media is a collection of people, which is the subject of the information mass process. Since the media consists of several parts, the audience of the press, Internet sites, television and radio may be different.
Press audience
Yesterday’s poll, which is conducted using a personal interview and a telephone survey, helps to evaluate the target audience of the press. Of these two methods, telephone survey is the most impractical. The audience of the press is determined by several factors: recent, frequency of reading and the number of readers per copy of the publication. It is worth noting that with this parameter it is advisable to identify an older audience for which other media, such as Internet sites, are completely or partially inaccessible.
Website Audience
Depending on the regularity of visiting Internet sites and time frames, several types of audience can be distinguished: maximum, irregular, constant, active audience, as well as the core of the audience. Quantitative estimates of these user groups are taken into account by web analytics.
In this regard, it can be noted that the constant and active audience is not just young people, but teenagers, who in modern society cannot imagine life without the Internet. In addition, the same groups of audiences include people whose work is directly related to the use of the Internet. An irregular audience is a group of people who use Internet sites periodically. These include older people who appreciate the importance of this technology, but do not agree to permanent use or who do not have the ability to do so.
Television audience
The target audience of television is the number of viewers who have the opportunity to watch television programs. There is a potential audience, that is, people who have the technical ability to watch TV shows, and there is also a real audience, that is, a group of people who accurately watch these TV shows. Today, television is not as popular as before, so the audience of this type of media is adults and elderly people who are used to such a means of communication with the outside world and receiving information.
