At the end of June 2012, after the famous movie screening in Cannes, the Cannes Lions advertising festival was held. His prizes received the best projects created as part of advertising campaigns for individual brands.
In 2012, awards for the best advertising were awarded in 18 nominations. The Grand Prix received a video advertising a chain of fast food restaurants called Chipotle. The creator of the advertisement was the agency Creative artists agency from Los Angeles. The animated movie successfully combined a moderate amount of humor with a creative idea and interesting off-screen music.
A special creativity prize was awarded to UK companies for developing a new Unilever AX deodorant promotion strategy on television. The successful start of the advertising campaign allowed to increase sales of the product.
Nike’s online advertising has earned an award in its nomination for cyber promotion. And for the graphic design, the prize was received by the site of the Austrian company Solar Solar, which is developing solar energy. The experts were attracted by the convenience of the resource for users and the maximum information content of the materials presented on the site.
The best street banners were posters with Mercedes advertising, focusing on road safety. Also in this category were the achievements of the Shanghai advertising agency in creating posters for Coca-Cola.
In the field of radio advertising, the leader was a Brazilian agency with a video calling for the purchase of Go Outside magazine.
A separate prize is traditionally marked by the work of students and young professionals in the advertising business. In 2012, the festival organizers were most interested in the creative development of young Czechs - Lucy Kutna and Andrei Kratka. Such a prize will help them in their future careers in the advertising business.
Thus, it can be noted that this competition has truly become international. It gives the opportunity even to small companies to prove themselves in the market and gain fame in the world of advertising.
