To find out the opinion of a large group of people in a short time, at the same time spend a few resources and get the desired result using written questionnaires. The main thing in this matter is correctly formulated questions.
Instruction manual
1
The scheme “what they’ve made will not be relevant for a long time. The benchmark has shifted towards the tastes of consumers, their views, needs, and innermost desires. In addition, now people freely express their opinions on any issue.
2
The structure of the questionnaire is as follows: 1. Introduction Place for greeting and explanation of the purpose of filling out the questionnaire
2. Instructions for completion, if required. Clearly articulate the rules so that any respondent can understand them the first time.
3. Information about the responder. If this is an anonymous survey, skip this section.
4. Questions
5. Gratitude or wish to the respondent.
3
Before you start to think up questions, determine the purpose of the questionnaire, what result you want to see at the end of the questionnaire. Write down a diagram of the logical transition from one stage to another.
4
Follow the rules for writing questions. Arrange questions from simple to complex. Thus, the respondent will be liberated and will be ready to answer more personal questions. Formulate questions unambiguously, without hidden meanings and complex turns. Consider all the answers for closed questions. Leave enough room for an answer when open. Do not use turns that can push the respondent to answer incorrectly. Be always neutral. Do not force the person filling out the application to do complex calculations. Break the necessary data into several questions and make calculations at the stage of processing the questionnaires. Respect your respondent. Be polite and accurate in expressions. Nothing should cause hostility or embarrassment.
5
Do not forget to check the profile. Read it aloud and cross out all unnecessary words that do not carry information, but only clog the text. Get clarity and correct wording. Check that the level of questions and the target audience match. Hand out several profiles to your friends. Please consider all arising misunderstandings, if necessary, completely rewrite some questions.
6
If you answer the questions of the questionnaire easily and simply, it does not cause difficulty in perception and negative emotions, it is filled in one go, which means that it has been drawn up correctly and is ready to conduct a survey.
