Shops are increasingly luring buyers with promotions that can promote the product to the masses and sell it faster. Typically, stocks are accompanied by low product prices or the presentation of a gift for the purchase. There are a number of features that should be considered when conducting such events.
Instruction manual
1
It is necessary to prepare new price tags and leaflets with information about the action in advance. Each employee of the trading floor should be instructed on the conditions of the action and know what to answer customer questions.
2
If a gift is provided for the purchase of goods, you should pre-allocate a place on the trading floor or at the exit of the store for promotion. At the counter, lay out gifts and small flyers on which information about the conditions of participation, the procedure for issuing the gift and the period of the action will be written.
3
It is important to ensure that the product participating in the promotion is of good quality. If a product has an expiration date or its packaging leaves much to be desired, then it is worth eliminating these products. Otherwise, the store with this attitude risks losing the respect of customers and, in conditions of fierce competition, reduce sales.
4
Prior to the first day of the promotion, warn buyers about the event. The most convenient way to inform buyers will be to cashiers who, when withdrawing a check from the cash register, are casually mentioned about the action. As a result, store traffic will increase significantly.
5
At the entrance to the store or on the street, put up an informational poster calling for active participation in the store’s action. The main thing is to write down in the poster the benefits that the buyer will receive by purchasing these products.
6
During the campaign, collect profiles from participants. Let them answer what they liked about the action, what conditions they would prefer, etc. The answers received will allow you to conduct the next action more efficiently.
