No serious business is complete without preparation. Even in court, cases are won and lost before the start of the meeting, the result depends on the level of preparedness of the lawyers for the process and on the quality of the material they collected. Then what can we say about such an enterprise as elections. Regardless of which group or community the candidate belongs to, voting is only the final stage and summing up the work done. Even if it’s a simple contest, collecting votes is just the completion of the work, and not it. Therefore, in order to win the vote, it is necessary to competently carry out preparatory work.
Instruction manual
1
First you need to determine what category of people the appeal will be addressed to, choose your target audience. It is necessary to clarify to whom, when and for what reasons votes were cast in similar situations in the past, to study statistics and draw conclusions.
2
When the audience is determined, it is necessary to choose among the total number of those people whose opinion the majority listens to. They, sometimes even without setting such a goal, will help to agitate the main masses to vote for one or another applicant.
3
Next, you need to find out the expectations of the selected group and its fears. Naturally, if the aspirant’s goals coincide with those of the masses, he will receive support and approval. And playing on phobias and fears (and then getting rid of them with the help of the applicant) will help to unite the community, because nothing brings people together so well as a common enemy or fear.
4
If the event involves any discussion or debate, you should know not only your program, but also the program of your opponents, in order to highlight the advantages of your own and reflect the shortcomings of the competitor's program.
5
It is also necessary to monitor the literacy and intelligibility of your speech. The ability to speak with different people in the "same language" is a very significant criterion that will help to add votes in their favor.
6
In addition, information should be gathered about the opponents themselves. It is impossible to know in advance when it can come in handy, but it is better to be prepared so that you can navigate in any situation on time.
7
It is necessary to monitor the reaction of your audience, stir up interest in it, since any community can both quickly flare up and quickly go out if from time to time you do not provide him with food for thought and energize him.
8
Undoubtedly, there should be not only a “wrapper”, but also a “sweetie” itself - something that is really worth the attention of the community to which the call was made. Any group of people will choose only what can bring them practical benefits or positive emotions.
