An exhibition is an effective tool for creating a name and creating an image with the public, in other words, the target audience. Do you exhibit your own products, do you want to organize the display of current photographs of our time - the main points of the organization, although they differ in detail, are the same in general terms.
Instruction manual
1
Experts say that for a successful exhibition, the rule of four “Ps” works: planning, attracting guests, exhibition staff and obtaining results. Be prepared to pay attention to each of these points. Analysis of the results of the exhibition, although rarely done, is, however, almost the most important point.
2
To plan an exhibition, answer the question: for what purpose are you doing it? There can be many reasons for this, but they have two “poles”: sale and popularity. All other reasons for the exhibition, as a rule, lie somewhere between them. When you answered the question about why the exhibition is for you, you will be able to prioritize and prepare it correctly.
3
Preparing for the exhibition is the most troublesome part, when it seems that there is so much work, and all the employees and partners are so careless that nothing can happen. But in the end, if you approach the process responsibly, the result significantly exceeds expectations. A lot depends on how much money you are willing to spend on the organization. Since the approximate scope of the exhibition is clear to you, money will determine to a greater extent the place where you rent the territory than its size.
4
When you decide where you will hold the exhibition, you should properly arrange the territory. Find out where the rest of the exhibitors will be located, if any. Try to choose an equally profitable place. In accordance with the features of the territory, consider the location of stands or objects.
5
Visitors are those for whom the exhibition is being conceived. You need to take care to attract people. Advertise in topical publications, send out invitations to important people. Do not forget about the Internet: today, no event can do without coverage on the network.
6
The personnel who participate in the exhibition should help customers and visitors to inspect the exhibition, and not hinder them in this with stern looks or prohibitive comments. Make sure that your employees are dressed in accordance with the nature of the event, so that they behave kindly. It is useful to print business cards and give them to interested people.
7
When the exhibition is over, it's time to take stock. If the goal was to sell, then something could be sold right at the event, but most people do not buy items from the exhibition, but exchange coordinates with the organizers. It is very important not to hesitate, but to contact these people within one or two days while their impression is still fresh. If you want to form an opinion with the public through the exhibition, carefully follow the reviews in various sources and draw conclusions.
