As competition grows, it is necessary to competently advertise your products or services. If you competently declare yourself at the exhibition, it will help attract potential customers. Moreover, both young companies and those who already have a reputation in their market need this. Therefore, in preparation for the exhibition, placing a stand is the first and very important task. In addition, it is important that the stand was correctly designed at the very place of sales or services.
Stands come in several categories: Information stands. They come with pockets, on rotating supports and with guides. The first - they are usually used at the point of sale or service. His design is the simplest - a plastic board with pockets, preferably transparent. At this booth, visitors can find all the information they are interested in in the form of booklets and advertising sheets. If we talk about the second, then usually used are rotating sheets, which the visitor will turn over himself. It is advisable to develop an original design with a bright, original design that would attract visitors. Still others are used where you need to quickly and easily change information. Demonstration stands are used at exhibitions, at points of sale, and in showrooms. They are floor and wall, stationary and mobile. Mobile stands can be disassembled, packaged and transported to another exhibition. They are also convenient in that they can be arbitrarily placed and easy to install.
Making stands is a whole art. However, there are a few points to consider. The main directions in how to arrange a stand should be:
1. Use the company logo and colors.
2. The design must have a corporate identity.
3. Make sure that there is a sufficient amount of handout (booklets, brochures, catalogs).
4. In handouts, also use company logos and colors.
5. Consider who stands are oriented. For example, if they are addressed to young people, then most likely, modern graphics should be present here.
6. Think about how to add flowers or some decorative elements to the stand. It can even be several handmade elements.
7. Consider making a stand of unusual shape. As a rule, even the unusual shape of the stand can attract attention.
