You need to write an ad. No matter what: maybe you want to sell (or buy) something, offer your services, hire a specialist, exchange an apartment. In any case, in order for your ad to be effective, it must meet a number of requirements.
Instruction manual
1
First of all, this is an ad that "works" - that is, it helps you sell, buy, find and so on. Do not hide your goal and clearly state what you want to do with this announcement. Look at the newspapers, there quite often appear ads that can be understood in two ways. For example, in the "Home Appliances" section: "Refrigerator, inexpensive, telephone." Cheap to buy or cheap to sell?
2
Be informative and be sure to include all the information that is important to you. If you wrote “I’ll buy a used car”, but agree to only foreign cars, and not older than five years, and even agree to spend no more than a certain amount - most likely, a fair amount of calls will be “past the checkout”. Yes, the ad should be short enough. But not to the detriment of content.
3
Assess the situation from the point of view of the reader (buyer, job seeker, customer, etc.). Try putting yourself in his place. If you want to buy a used sofa, what will interest you first of all? Dimensions, condition, upholstery color? Write about this and not about the fact that "he faithfully served three years and gave many pleasant minutes." If you place an ad on the Internet, and there is a technical opportunity to attach a photo - do it.
4
Do not be silent about the essential details. Do you want to hire a secretary, and you offer salaries below the market? So write. Yes, there will be less calls. But an effective ad is not the number of calls, it is the result. And the one who agrees only to a well-paid job, all the same to you as a result will not go. But you have to spend time on futile negotiations and raking three hundred resumes.
5
By the way, why is your offer better than dozens of similar ones? Why, for example, is it necessary to invite you to photograph a wedding? Ah, are you a laureate of international contests? Or vice versa - just starting to practice and are ready to work “for food” on the portfolio? So write. And be sure to highlight (font size, bold - whatever).
6
Be sure to include contact information. Moreover, indicate not only the phones, but also the allowable time for calls. People have very different ideas about how decent it is, for example, to call a stranger on Sunday morning.
note
How to write an ad to read it. Be original, do not repeat yourself and do not repeat others! A simple recipe for success;-) Why are people so eager to use bulletin boards? Because, unlike newspapers, you can advertise on a bulletin board in a couple of minutes, and do it absolutely free.
Useful advice
The main purpose of each announcement is to convey information to the reader. Do not try to write an ad "for all", this will not bring the desired effect, but can only scare readers away. Bad language is considered to be ads written in one (lower or upper) case.
