Fairs and festivities are an integral part of the cultural heritage and history of any state. They became widespread at the beginning of the XIII-XIV centuries, when trade between cities and neighboring states gained momentum and demanded a demonstration of goods. In addition to trade, fairs provided the opportunity for the exchange of experience and knowledge, as well as were entertaining in nature and were a place of folk festivals.
History of the appearance of fairs
The formation and development of fairs has a long history. Initially, fairs contributed to the founding of new settlements and cities, as they were located at the intersection of major trade routes and roads. Part of the proceeds from the sale went to the construction of urban facilities and the development of the city's infrastructure.
The development of fair activities in addition to the formation of cities contributed to the emergence of markets and bazaars - important economic components of successful trade. It also contributed to the emergence of craft schools, as the master, who received popular recognition at the fair, had the right to recruit and train students.
The main period in the development of fairs is the XII-XIII century. At this time, fair trade was widespread in Europe, Asia and the Middle East. Initially, they were timed to religious holidays, but already in the Middle Ages, fairs reached a new level and began to embody the most important event in the life of the city. During the fair, merchants, artisans, merchants, touring artists, fortunetellers, musicians, etc. gathered in the city. A huge number of visitors contributed to the economic and tourist development of the city, and also for a long time made it a place of folk festivals and entertainment.
