The rapid development of information technology is changing the familiar relationship between business participants. The digital economy, which is replacing traditional forms, requires appropriate training from businessmen. Eugene Gavrilin is known as a successful entrepreneur.
Starting conditions
Meeting the material needs of the working people was the main goal of the Soviet economy. The transition to market principles of management has radically changed priorities. In the current chronological period, a person should take care of his own well-being, relying only on his own strength. Any innovation is perceived in society with some apprehension. The first routes through uncharted territory are carried out by people who are able to consciously take risks. These representatives include entrepreneur and coach Yevgeny Nikolayevich Gavrilin.
The future entrepreneur was born on November 26, 1982 in an ordinary Soviet family. Parents lived in the famous city of Saransk. Father left the family when the boy was not even three years old. The child grew up and raised by his grandmother. Mother had to work hard to maintain a decent standard of living. In those days, there were no overly rich and hopelessly poor citizens in the country. Most lived modestly, without vulgar consumerism. Gavrilin did not feel deprived, but the male principle, male advice and support at an early age were not enough.
When Zhenya went to school, every time he bought a new suit for the next school year. He studied well, but there weren’t enough stars from the sky. Relations with peers were not always smooth. I had to defend my dignity in fights after class. After some time, the situation stabilized. Meanwhile, by the mid-90s, the situation in the country's economy had worsened significantly. Mother began to earn less, and the issuance of salaries was regularly delayed. It was then that Gavrilin began to evaluate his life in an adult way.
Entrepreneurial practice began with the sale of newspapers. The eighth grader walked the streets and apartments, offering to buy fresh newspapers for three rubles. At the kiosks, the price of these publications was one ruble. But Eugene learned to convince potential buyers and received his income. Then for some time he was engaged in the sale of small household appliances: mixers, kettles, toasters. Having received secondary education, Gavrilin remained in his hometown and got a job as a DJ in one of the nightclubs. Time flew by cheerfully and imperceptibly, but earnings turned out to be scanty.
Business activities
For some time, Gavrilin worked as a host of various events. He was eagerly invited to weddings, name days, corporate celebrations and other events. However, in Saransk, the market for these services was limited. Then Eugene and his colleagues decided to move to Moscow, where there were much more possibilities. Indeed, there are a lot of night clubs in the capital. But the audience can be entertained using stamps and jokes on duty. Eugene did not like this at all. After some time, he began working at a digital agency. And this direction, as they say, "shot."
Specialists in digital marketing provide customers with an expert assessment of the direction in which he intends to develop his business. This may be the creation of sites on the Internet. Or trade in consumer goods from China. Creativity in this area requires special abilities from a specialist when communicating with people. Gavrilin in his nine years in the capital created more than ten digital companies. It should be emphasized that the market development process was not always smooth. However, the qualifications of partners and employees were constantly improved.
Key platform
Eugene Gavrilin became a famous person after the launch of the Boomstarter platform. The entrepreneur himself does not hide the fact that he "spied" the idea on the US market. When the so-called small business began to be planted in the boundless expanses of Russia without proper preparation, many people could not understand the essence of this process. The main thing is that those who wanted to start their own business did not have start-up capital. There were plenty of ideas and projects, but there was no capital. For countries with developed economies, this situation is considered normal. To realize his ideas, the businessman is invited to use a mechanism called crowdfunding.
To collect the necessary amount for the implementation of a specific project, information is posted on a special Internet site. Potential investors get acquainted with the project and agree to invest their money in its implementation. In this case, the intermediary company receives its commission deductions. This is what crowdfunding is. Gavrilin was the first to realize this idea in the Russian market.
