The name of Girard Joe is listed in the Guinness Book of Records as the name of the most successful trader at all times and around the world. Why was he so honored? What moments of his biography, what personal qualities, beliefs led this man to such a stunning success?
The name of Girard Joe is known to anyone who is somehow connected with the world of sales or seeks to improve their well-being, reads many books and publications on this topic. This person is a role model, the idol of many millions, the most talked about seller among economic analysts. His books are distributed in millions of copies, in almost all countries of the world, even teachers of sales courses mention his name.
Girard Joe Biography
Girard is a native of an American family of emigrants of Sicilian descent, born in November 1928. His parents, in his own words, were “poor, like church rats, ” and this situation did not suit the boy at all. The childhood was not cloudless and happy - the father regularly vented anger and irritation on the household, loved to repeat to his son that nothing would come of him, that he would remain nothing, "nothing."
Until the age of 35, the life of Girard Joe corresponded to the prophecies of his father. But his mother supported the young man, tried to help him in everything, no matter what he did - and Girard tried himself in various professional fields.
In 1962, Girard Joe literally pleaded for himself a dealer position in one of the companies that produce cars - from that moment his success began. It was this year that he received the first impressive commission for those times - $ 10, which he spent up to a cent on food for his family.
Girard Joe's Career
Car sale seemed to Girard a real "gold mine", and he was not mistaken. His first job was at a Chevrolet dealership. Unlike his colleagues, Joe sold 15-18 cars a month, and his success, high earnings did not give them rest. Girard was slandered and fired. But this “fall” did not become a cause for gloom, and almost immediately he got a job in several similar centers of such well-known companies as
- General Motors,
- Ford
- Chrysler
The level of its sales was amazing - they were higher than those of competitors, not even at times, but by an order of magnitude. And Girard attracted the attention of not only representatives of industrial companies of various directions, but also analysts, economists, managers who tried to find out his secret, adopt the “technology” of communication with potential customers.
The Rules of Jirard Joe's Success
This thread to additional income did not go unnoticed by Girard. He decided to sell his secrets of high sales - he began to write books. According to him, the most important thing is to find an occupation that you like, which does not become work. But this rule was not new, other arguments and evidence were required, the public was waiting for disclosures and recipes for high incomes.
In 1977, the first book by Girard Doge was released - "How to Sell Anything and to Anyone." In it, he revealed a peculiar technology of communication with the client, gave recommendations on the principle of building a dialogue.
From that moment on, Girard Joe was not only selling cars, he also started selling himself, or rather, his books and experience. He was invited to universities and lectures in small groups. He became a regular participant in seminars and friendly meetings, and all this brought money, because it could not be otherwise. “Do not sell goods, sell yourself” - this is the basic rule of the best seller in the world, Girard Joe.
Girard Joe's personal life
Very little is known about the personal life of this unique person. He sells himself, but says little about his family and children - "they are part of my world, I love them, I cannot breathe and exist without them, but they have nothing to do with the sales world, because they are not a game." Maybe this is also part of the secret of his success - to be famous, to be in sight, but to be able not to let extra ears and eyes into the limits of the personal. And this is also art!
The press wrote a lot and write about Jirard Joe's reverent love for his mother. When he did not succeed, when he worked as a peddler of newspapers, then a shoe-polisher, only his mother believed in his future success, did not get tired of convincing him that sooner or later he would get his family out of poverty.
