Public relations, or public relations, are part of the company's marketing strategy. Thanks to effective PR mechanisms, the image of the company improves, which affects the level of sales of its products.
Definition of PR
There are more than 15 copyright definitions of PR (public relations), in which theorists and practitioners of public relations express their point of view on the industry. The International Webster Dictionary explains that PR is the science and art of fostering mutual understanding and goodwill between a person, a company or an enterprise, and the public. In Russian-speaking countries, such words as public relations, public relations, public relations are used to refer to this phenomenon.
The essence of PR is to perform one of the marketing functions aimed at increasing product demand and sales growth. This function is implemented by influencing public opinion by forming and maintaining the image of the manufacturing company.
Well-known sociologist and classic PR Sam Black first formulated a code of ethics for public relations specialists. The foundation of public relations are principles such as:
- transparency of information;
- reliance on the objective laws of relations between people, organizations, firms and the public, mass consciousness;
- a firm refusal to manipulate public opinion due to attempts to pass off wishful thinking;
- respect for the individuality and personality of a person, his creative characteristics;
- the involvement of highly qualified specialists, providing them with the maximum opportunity to make independent decisions.
Unfortunately, many of these rules are now ignored by specialists in the field of PR, focusing on the subjective aspects of the activities of individuals and organizations, presenting to the public only one side of the coin.
