The concept of marketing is widely used in the business world, but very often it is given a very different meaning. The number of definitions of this type of activity is measured in dozens. From what value is attributed to this concept, in many respects depends on the setting of goals and the definition of marketing tasks.
What is marketing?
Most often, marketing is understood only as marketing of finished products, promotion of trade, or regular advertising. This value has been strengthened partly because daily flows of information collapse on the consumer with an offer to purchase one or another product. The sale of goods is closely intertwined in the public mind with market activity and advertising, although in reality these are just separate aspects of marketing.
Marketing in the most general sense includes all types of human activity that are aimed at satisfying the needs of consumers through exchange. In the course of marketing, the demand for a particular product is satisfied. The one who is engaged in marketing promotes goods from the manufacturer to the end consumer in the market.
The main objectives of marketing
The fundamental goal of marketing is to ensure the maximum possible profit of the enterprise, which is achieved by organizing the process of buying and selling goods. Satisfaction of consumer demand at the same time acts as the main factor in achieving this goal. A marketing specialist should always remember that profit is possible only when the product is exchanged for consumer money.
In the course of its marketing activities, the enterprise needs to achieve intermediate goals: to identify and satisfy the current need in society, to ensure its superiority over competitors, to achieve a constant increase in sales. A well-constructed marketing strategy includes several interconnected sections based on these and other intermediate goals.
