The name of the ambitious millionaire Flavio Briatore is most often associated with race cars and women. These two passions have made entrepreneurs both rich and famous, given the scandal is the best advertisement.
Start
Flavio Briatore is a cult figure in modern Formula1 racing. And although he is not a racer, and not even the owner of the team, but only a successful manager. He turned racing not only into an interesting sport, but also made it attractive for investment. Briatore was able to discern a talented racer in Michael Schumacher and made him a real star. Although Flavio himself got into automobile sports by accident.
The Italian Flavio Briatore was born in 1950 in the alpine province of Verzuolo in a family of ordinary teachers. Having chosen the profession of a surveyor and received education and a diploma at the university, he did not work a day in his specialty. After studying, Briatore returned to the Alps and became an alpine ski instructor, masterfully owned.
But then an entrepreneurial streak woke up in Briatore, and he began to engage in insurance business, real estate sales and restaurant business. He even opened his own restaurant in the mountains and became the co-founder of a large leasing company. But after a series of events, Britore sells his share in the business and leaves for Milan.
Overclocking
A significant event is taking place in Milan - Briatore meets Luciano Benetton, the founder of the famous Benetton empire. This acquaintance benefits both parties. Briatore becomes a representative of the network and promotes the brand in the American market. Everything changes in 1988 when Benetton invites Briatore to lead his team “Benetton Formula Ltd” - a regular participant in the Formula 1 races. In just a couple of years, the Italian managed to bring the team to success. To do this, he had to change the command and technical composition of the team. In 1991, Briatore lured into his team a promising, but little-known racer, Michael Schumacher, whose career “stalled”. For four years, “Benetton” more than once becomes the owner of the cup, a victory in which brings Schumacher. In 1995, Schumacher buys the Ferrari team.
