Famous music video maker of Ukraine - Alexander Alexandrovich Filatovich. Many Ukrainian and Russian singers are happy to work with him. It is famous for originality and responsibility. All of his clips are quality and worthy of attention. He is an excellent husband and father, proud of his son and spends a lot of time with him.
short biography
Alexander Filatovich was born in Vinnitsa on February 26, 1982 in a family of doctors. Father Alexander Vladimirovich is a healer. He practices alternative medicine. Mom takes the post of chief doctor.
Parents did not particularly insist on the continuation of family traditions, did not force him to be a doctor. Alexander felt a creative vein in himself, was interested in photography, and mastered playing the piano. In 2004, he confidently entered the Kiev National University of Culture and Arts. Got a specialty - film and television director.
First success
At the university, Alexander was additionally involved in the directing courses of A. Mitta, received a musical education. The student earned the first fee for a political commercial. For 350 dollars, he got an initial experience in advertising, felt great happiness from the fact that everything turned out. Sasha lived in a hostel, parents did not indulge in money. They led a cunning policy of motivating the student to self-sufficiency. And it worked. Studying in the 4th year, he decided to make a video clip “Confession” for singer Olga Kryukova.
Further
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Since 2003, Filatovich was in a whirlpool of work on music videos. To date, he has shot more than 250 works.
A. Filatovich has the only goal - to work better and better. By nature, he is self-critical, does not like narcissism, but tries to make everyone happy with his work. He is often asked: "What is more important in the director - appearance or inner content?" He replies that charisma is important. And judging by how his current work is in full swing, he has enough charisma. A good video clip maker never lives wherever he is.
For him, all the clips and singers are good. But there are those with which it is especially comfortable working. Many times Filatovich worked with Sati Casanova, Ekaterina Buzhinsky, Irina Dubtsova.
The idea of Sati Casanova’s clip “My Truth” is fantastic. The heroine falls in love with a robot. The image of such a man is perfect and leaves no choice. The shooting took place in a luxury hotel on Rublevka. For the sake of the video, Satie ventured to drive a car, although she had never driven. The unrealistic clip was liked by fans and everyone who took part in the filming.
The script for the video by Ekaterina Buzhinsky "Pondering" was invented by her. Implemented the plan A. Filatovich. Katya is completely confident in him. She knows that working with Alexander will bring excitement and emotions to the viewer. The plot of the clip is unpretentious, but it is close to many, and as in a fairy tale, with a happy ending. The heroine suffers from family troubles, everything seems ordinary and gray. And only children give new strength to live on. The video starred the children of famous and talented people. The husband of the heroine was played by actor Oleg Savkin. Black Newfoundland has added fun and optimism to the story.
Alexander himself loves to experiment and always supports such impulses among singers. Irina Dubtsova’s clip “Forgive me” turned out to be danceable and dynamic, fashionable and stylish. Irina starred in one breath, time flew by. By time, the video was filmed for a day at an old, dilapidated factory, on the outskirts of the city.
Alexander Rybak wrote the song for the clip "You Got Me" by himself. According to his stories, there was such a girl who came to him, knocked on the door, rang the phone, left hundreds of messages on the answering machine. So the name of the song is justified. The idea to put a clip on this song came to Rybak’s head, and A. Filatovich only helped to realize it. Both were satisfied.
The song "Pipe" was created on the verses of A. Akhmatova. The music was composed by V. Malezhik. Barbara is not indifferent to poetry, so she took the song to the repertoire. A. Filatovich suggested making a clip in the Ukrainian open-air museum Pirogovo. Some scenes were shot in a 19th-century Kiev library that was visited by young Akhmatova. Fans were waiting for this clip and appreciated it. Barbara managed to convey all the beauty and mystery of the verses of the famous poetess.
Personal life
The family of Alexander Filatovich is wife Ekaterina and son Mikhail. The meeting on the set of the film turned out to be vital. In 2012, Katya Kovalchuk became the wife of a clip maker.
A son is growing - Misha. They spend all their free time together. Travel to different countries and cities. Go to hometown events. Misha learns the world, and parents don’t notice how the clock is ticking. But with Misha they learn what family happiness is. And how good this feeling is when relatives are nearby.
